Vasiliy Popov is the the Head of User Experience and Product Design at C.T.Co, an expert UX and IT professional with background in software development combined with years of experience in management. Specialising in designing and delivering innovative user experience with strong focus on mobile solutions for both enterprise and consumer worlds. Passionate about good design and finding new ways to solve old problems. Responsible for a number of award winning solutions for blue-chip companies like Swiss Re, Zurich Insurance.
Context-Aware and User-Centered Design: The Lost Battle Between Desktop and Mobile
It's not about Desktop or Mobile anymore. 'Responsive design' is not a silver bullet, it is not a universal set of rules that you can simply apply to same old paradigms to become 'hip and modern'. In fact, that trendy topic (responsive design) is just one of building blocks in a much larger scheme of things. It's about changing the actual way businesses and companies should approach the design of their solutions from the ground up. It's not just about making buttons big enough to be tappable on mobile screens, not about hiding most of functionality. It's about understanding the context in which your applications and services will be used, it's about trying to get into users' heads and offering them functionality that is right for that exact moment, whether they are in front of a computer screen or riding the train with their tablet.
The talk tries to explore the context-aware design approach as well as user-centered design, and how we should stop thinking in terms of universal solutions, why responsive design sometimes is actually not such a good idea, and why it's important to validate pretty much everything before applying anything new.
Workshop: 5-day Design Sprints
The workshop is a quick practical guide to Google Ventures "5-day Design Sprints" – very real-world down-to-earth prototyping and idea validation methodology. It allows in just five days to go from idea gathering and generation to prototyping and then to real-world products testing. It's not meant just for startups, those design sprints work with a lot of success in well-established companies (in Google itself, of course). In C.T.Co we successfully apply this methodology to enterprise products of different complexity, from simple feedback forms to complex applications for risk engineers.
The workshop will be very practical exercise, providing repeatable techniques and tools for making product teams move faster and more confidently. It will not be possible to squeeze five days into the course of a few hours, but it will provide enough information to start 5-day design sprints in any team or organisation.
Attendees will learn:
The steps of a 5-day design sprint
How to lay the foundation for solving the right problems
Who needs to be in the room to get actual results
How to generate ideas as a group and not be distracted during brainstorming
How to create forcing factors to keep everyone focused and on-track to get fast results
How to plan a user study and recruit participants on the cheap