Līga Lētiņa is a local UX evangelist, trainer, speaker and User Experience Architect. Liga has done user research and usability testing, designed information architecture and user interfaces for such leading local companies and government institutions as LMT, DNB bank, Elektrum, Latvijas valsts meži and Lauku atbalsta dienests.
Workshop: Writing for Web 101
Content is the king, they say. While designing a web interface or an app, we design it with real data in most cases, but still it's a fixed content for a fixed moment - we design canvas. Later canvas will be filled with a real, dynamic content. Life changes. In-house copywriters have the feeling that "something does not look OK" and they blame the designer - content doesn't fit the design. While designer blames the client - you have broken my design. Truth is - there is another mastery out there - writing for web.
I will guide you through the basic principles of writing for web, to catch and hold your readers attention. You will walk away with knowledge and skills to improve your web/app copywriting so your content does not break the design aesthetics while most of your content still reaches your users.
This workshop is mostly targeted to webmasters and content authors with no or basic design knowledge.
The working language of the workshop will be latvian.