Ben is Digital Head of User Experience at the Department for Work and Pensions (DWP) - UK Government. He was previously User Experience designer at FreeAgent and has more recently spent a year working with the Government Digital Service (GDS). He has also worked extensively with not-for-profit, charity and arts organisation in the UK including the National Theatre.
Ben is especially interested in using well-designed research as part of agile design and delivery using data, and hypotheses to drive improvements to products and services.
Delivering User Experience for Government Services
Ben Holliday will talk about his experience working to build digital services in the UK Government - designing new services that will be part of GOV.UK and implementing user experience design and research for public services.
As well as focussing on design process, this presentation will talk about how to incorporate UX into agile and why you should focus on user research not just usability testing.
Ben will talk about how we can measure outcomes - using hypotheses and experiments. Working with assumptions to iterate and improve products and services.
Workshop: Starting with User Needs: How to capture, research and validate user needs for your projects
In this workshop you'll learn how to take a value proposition and design a product or service based on the needs of your users. This is the approach being used successfully throughout UK government to deliver services on GOV.UK.
This workshop is for anyone interested in learning about how designing for needs, rather than what people want, can work in practice as part of a design process. You'll learn how to plan and use research to form insights that help you understand user needs better while designing and iterating a product. This will include how to incorporate key metrics, or simply how to consider what to measure, as part of developing ways of getting feedback on how well your product is working for the people that need to use it.
The workshop is for all levels of experience - whether in design or research - and will focus on methods of understanding user needs and developing a better focus on the problems that your product or service is trying to solve.