Amid Moradganjeh is a multidisciplinary designer with interaction design, industrial design, and engineering backgrounds. He is leading the Interaction Design MA program at Estonian Academy of Art and a design lead at Velvet.
Passionate about a people-centered approach to design, he is primarily interested in exploring and developing human-oriented approaches to advance design innovation. He previously was part of the design and innovation firm IDEO where he helped global organizations innovate.
Workshop: From User Insight to Idea Creation
We are all capable of coming up with innovative ideas. In this workshop we practice an approach for generating ideas that are valuable for people. We learn how to start from user needs and values, do brainstorming, synthesize and make decisions.
This workshop is open to anyone who wants to gain creative confidence and realize the methods for creating innovative options.